Technical support Company Drives Efficient Calls With The Right Media Strategy

Challenge

A technical support company wanted to generate more calls to its call center. The company needed a strategy to identify and target the most responsive audiences. It selected Hooqy based on our capability to understand and interpret the intricacy of very complex data sets. Hooqy designed a six-month, high-impact campaign to drive call lead requests for style-seeking convertible visitors.

Solution

Leveraging our contextual targeting platform, Hooqy developed a comprehensive data targeting strategy to drive conversions by helping the technical support company reach audiences across all levels of the calling funnel.

• Hooqy implemented the client’s model-level data from its own historical database and purchased additional third-party data sets to target consumers who may need PC/MAC repairing service.
• We developed a conquesting data strategy targeting ambivalent consumers considering competitors’ convertibles.
• Simultaneously, we applied class-level data targeting additional consumers in the market for convertibles.

Results

Hooqy’s ability to combine limitless amounts of data types and sources connected the computer content sites with the most receptive audiences across all levels of commitment. Within each audience segment, Hooqy optimized the campaign to ensure top performance, saving the technical support company $10.87 per lead. Based on the campaign’s great results, the technical support company now partners solely with Hooqy to connect efficiently with audiences for greatest marketing impact.