Online Education Service Succeeded At Engaging Mature Students

Challenge

Our clients, an online education service, launched a Full Page PPV campaign on Hooqy Media for its various certification program.

Solution

Creative: Full page advertising lading to a short form that could be submitted prior to redirecting to the online education’s website

Media: Campaign ran on the basis of a Run Of Network (RON), geo-targeted to DMAs surrounding the campus.

Result

• The registered a much higher number of conversions (defined as filling out an online lead form).

• The average time spend within the website was 2 min 38s, i.e. 1 min longer than before.