With online games tremendously in recent years, Asian leading online game platform wanted to reach existing users and gain share from competitors. It teamed with Hooqy design a premium advertising experience that would generate new registrations and re-engage current users.
• Hooqy developed a comprehensive one-month campaign leading up to one of their online game, using our contextual targeting platform. We leveraged a combination of behavioral targeting and custom channels to help the fantasy online game reach its most likely customers.
• We implemented custom channels focused on both game news and game review to connect with the client’s target audience of men 18-35.
• We utilized behavioral targeting data to connect with game fans across the web.
• Our operations teams applied proprietary optimization algorithms to ensure the client’s goals were met and exceeded.
Our innovative, data-driven advertising solutions delivered remarkable results for the client. Hooqy dipped the target CPA of $3.7 to an overall CPA of $6.8. We also produced a high rate of visitation, driving a 142% increase in unique visitors to the client’s website among men 18-35. Our performance and consistency led the online game platform to continue to rely on Hooqy to boost their fan base recruitment.