Hooqy Hits SignUp Record for Online Gaming Platform

Challenge

With online games tremendously in recent years, Asian leading online game platform wanted to reach existing users and gain share from competitors. It teamed with Hooqy design a premium advertising experience that would generate new registrations and re-engage current users.

Solution

• Hooqy developed a comprehensive one-month campaign leading up to one of their online game, using our contextual targeting platform. We leveraged a combination of behavioral targeting and custom channels to help the fantasy online game reach its most likely customers.
• We implemented custom channels focused on both game news and game review to connect with the client’s target audience of men 18-35.
• We utilized behavioral targeting data to connect with game fans across the web.
• Our operations teams applied proprietary optimization algorithms to ensure the client’s goals were met and exceeded.

Results

Our innovative, data-driven advertising solutions delivered remarkable results for the client. Hooqy dipped the target CPA of $3.7 to an overall CPA of $6.8. We also produced a high rate of visitation, driving a 142% increase in unique visitors to the client’s website among men 18-35. Our performance and consistency led the online game platform to continue to rely on Hooqy to boost their fan base recruitment.