Hooqy Brings Members for A Binary Option Company

Challenge

To reach consumers investing in the binary option, a leading national option company wanted to promote its service among North American and Asian residents. As an incentive to drive trial, it implemented a sweepstakes geared toward budget conscious invester 35+. Hooqy teamed up with the company to generate leads and contest entries.

Solution

Hooqy developed a two-month geo-targeted strategy to reach the company’s most responsive audiences, utilizing our contextual targeting platform.

• We implemented a custom site list targeting North American and Asian residents to raise awareness about the new offerings.
• Demographic and lifestyle data were overlaid to reach the binary option company’s likeliest potential customers.

Results

Hooqy’s ability to combine limitless amounts of data sources allowed the client to efficiently connect with its target audience. To ensure top performance, we optimized the campaign against hand raisers, dipping the $10 overall eCPA goal by 70%. In addition, Hooqy surpassed all of our competitors in sweepstakes entries and opt-ins. This campaign’s great results motivated the binary option company to increase its media budget with Hooqy by 50%.